Happy Periods day was a Mass sensitization campaign which was launched on 5th February 2020 on the occasion of Menstrual Health and Awareness Day 2020.

The idea was to sensitize students and community about importance of periods and to glorify the process of menstruation so that all menstruating women and girls start welcoming periods every month instead of perceiving it as anasty or unpleasingthing.

Another major motive was to inspire Boys and Men to have a positive feeling towards this important process and instill a sense of respect and care in their hearts.

The Happy period campaign was run in both online and offline modes. it was a huge hit as many schools, colleges, institutes, private and government firms, companies celebrated this event by making cards and exchanging them with their friends and colleagues.

Happy Periods Day was celebrated in Maharashtra (Mumbai,Nagpur, Pune), Dadar Nagar Haveli, Daman and Diu, Kerala, Uttarakhand, Tamil Nadu,Puducherry, Uttar Pradesh (Noida, Greater Noida, Bareilly, Prayagraj ) Haryana, Rajasthan,Assam, and many more states.

Several NGOs/ Brands such as My Pad Bank, Apna Green, Haiyya, Ecofemme, Unipads,Tata Trusts, Vatsalya, Carmesi, Relief Pads, Slap, Feminism in India, Society of MenstrualDisorders and Hygiene Management, Rann Foundation, Girl up Roar, JatanSansthan.